Nowadays, it is not enough just to produce or offer good products or services. To increase their appeal, companies must look for innovative ways to attract and retain customers. One of them is an assistance affinity program. Implementing interesting and practical assistance services into their offer allows our business partners to build a bond with customers, increasing their loyalty and trust. It also contributes to attracting new customers and increasing revenues. With attractive assistance programs, manufacturers and service providers gain a new sales argument by emphasizing their concern for customers. This translates directly into an increase in the value of their brand and business.